His work as musician includes performing the cello, since 1997, in the George Enescu Philharmonic Orchestra, Klasikvm Quartet and Camerata Klasika Orchestra, last two ensembles founded along with his colleagues, back in 2007. Musiquarium, a jazz & bossa based project he is proud of, started to breathe from his idea as arranger and producer.
Working as independent consultant on strategic branding and design, he provides expertise in various projects and campaigns, helping people creating, naming, evolving and mantaining brands. In short, the brand assets, values and attributes, tangible or intangible. Still working on showcasing all the concepts, but the creative portfolio is now available.
He tweets regularily at 
Twitter on various music, design, apps and social networking topics and hash tags, and posts mostly 
Instagrams on 
Flickr.
Alexandru is the husband to one wonderful wife and friend to one amazing dog. He currently lives in Bucharest, Romania, but travels frequently to Targu Mures to meet God in His home, the christian-orthodox Holy Church in Mosuni.
The bird prepares for tweeting 
