Back to DUTULESCU.COM Homepage
   
 
       
Europass
Curriculum Vitae 		   
       
Personal information      
First name(s) / Surname(s)     Alexandru Dutulescu
Address     Ale. Coloana Infinitului, Bl H, Sc 1, Ap 2
061971 Bucuresti (Romania)
Fax(es)     40-318-157334
E-mail(s)     alexandru@dutulescu.com
Nationality     Romanian
Date of birth     15/07/1975
Gender     Male
Desired employment / Occupational field     Art Director / Creative Designer / Consultant / Expert
Work experience      
Dates     01/07/2009 →
Occupation or position held     Art Director / Consultant
Main activities and responsibilities     Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
Final decision maker, responsible for the quality of the finished product.
Expert, branding strategist and visual identity consultant for European Union funded projects.

Tasks:
- meeting with the account management team to discuss the client's requirements;
- gaining and understanding the target;
audience and business that the advert is aimed at;
- working closely with the communication officer to generate creative ideas and concepts to fulfil the client's brief;
meeting with the creative director before presenting ideas to clients;
- A/B testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates of banner ads, emails and landing pages;
- pitching ideas to clients;
- producing sketches (print/web) to communicate ideas to the client;
- briefing other members of the creative team;
commissioning photographers, artists or film-makers to work on projects;
- attending meetings at production houses and with other directors;
- working in editing suites to oversee the finished product;
- responsible with implementation of European Council regulations concerning measures of information and publicity nr. 1083/2006 within visual identity of European Union funded projects.
Name and address of employer     Bucharest (Romania)
Type of business or sector     Consultancy
       
Dates     12/07/2005 - 01/07/2009
Occupation or position held     Art Director / Creative Designer / Musician / CEO
Main activities and responsibilities     Responsible for producing innovative concepts and ideas for brands (either corporate, products or artists), advertising campaigns in all kinds of media.
Successfully manage and coordinate graphic design projects from concept through completion.
Final decision maker, responsible for the quality of the finished product.
Consistently meeting deadlines and requirements.
Effectively build and direct design and production teams.
Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations.
Expertly convert features to benefits to achieve client objectives.
Manage all operational, strategic, financial. quote/bid, staffing and administrative functions. Key Achievements:
• Successfully completed client projects;
• Provided proposal layout and design for EU funded projects under extremery tight deadlines;
• Established trusting relationships with designers, vendors and key clients.

QUALIFICATION PROFILE

Highly creative and multitalented graphic designer with extensive experience in print / digital design.
Exceptional collaborative and interpersonal skills, dynamic team player with well-developed written and verbal communication abilities.
Highly skilled in client and vendor negotiations: talent at building and maintaing "win-win" partnerships.
Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.
Expertise used for creating the following:
VISUAL IDENTITY
• Logo, business cards, brochures, newsletters, posters, post cards, leaflets, stationery, marketing / communication materials, uniforms, vehicles, signage, DVD covers.
PHOTOGRAPHY
• Retouching
• Restoration
DIGITAL
• Website Design
• Video Editing
• Video Montage
MUSIC
• jingle creation
• original composition, score arranging and orchestration
Name and address of employer     Flavorade SRL
3 Segarcea St, Bl A12, Et 3, Ap 87, Sector 6, 062061 Bucharest, 062061 Bucharest (Romania)
Type of business or sector     Media / Creative Agency
       
Dates     01/03/2001 - 12/07/2005
Occupation or position held     Freelance Creative Designer & Web Developer
Main activities and responsibilities     GRAPHIC
Successfully translated subject matter into concrete design for both visual and print design: logo, newsletters. promotional materials and sales collateral. Created new design concepts and artwork for marketing and sales presentations, training videos and corporate websites.
Participated in team effort to produce streamlined production Corporate ldentity Guideline manuals.
Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials.
Participated in production of print and promotional items for key clients.

WEB
Installed and configured Windows / Linux web / database servers for working environments along with CMS (Content Management System) integration
(X)HTML, CSS and Javascript (including AJAX) in standards based web design
Understanding of Web Usability issues and the technical aspects of making content useable for desktop, hand held/mobile and screen reader users
Used Dreamweaver and Flash to deliver web content and manage large websites
Experience with SEO and pay–per–click advertising
Excellent general IT skills and a knowledge of programming and IS systems & protocols
Excellent knowledge of common operating systems / office software gained from supporting companies and up to fifty users as well as friends and family

Key Achievements:
• Consistently recognized for fresh and innovative ideas and applications.
• Developed new art-proofing process that increased overall speed and quality of production and improved customer satisfaction.
• Earned ADA (American Design Awards) gold award for http://express-rent.com website - 2003
• Pro-bono work to support some charity NGOs
Name and address of employer     Self Employed
Bucharest (Romania)
Type of business or sector     Graphic Design, Information technology and communication
       
Dates     01/10/2003 - 01/03/2004
Occupation or position held     Musician
Main activities and responsibilities     Performing in concerts and participating in recording sittings as cellist, with Millenium Arts Trio
Name and address of employer     Alte Liebe Co.
11 Nihonodori, Naka-ku, Yokohama (Japan)
Type of business or sector     Arts, entertainment and recreation
       
Dates     27/12/1999 - 02/01/2001
Occupation or position held     Musician
Main activities and responsibilities     Performing in concerts and participating in recording sittings as cellist, within Millenium Arts String Quartet
Name and address of employer     HUIS TEN BOSCH
Nagasaki (Japan)
Type of business or sector     Arts, entertainment and recreation
       
Dates     01/10/1997 →
Occupation or position held     Cellist
Main activities and responsibilities     Performing in concerts, recitals, shows and gala as cellist.
Name and address of employer     The George Enescu Philharmony / Romanian Athenaeum
1 Benjamin Franklin St, Sector 1, Bucharest (Romania)
Type of business or sector     Arts, entertainment and recreation
       
Education and training      
Dates     01/10/1993 - 01/07/1998
Title of qualification awarded     Licensed / Bachelor’s degree Diploma in Violoncello / Music Interpretation and Teaching
Principal subjects / occupational skills covered     Oriented specific courses to acquire the practical instrumental skills for music performance, theoretic background and know-how needed for teaching. Courses: Music Interpretation / Music Theory / Music History / Forms / Harmony / Orchestration / Music Methodic
Name and type of organisation providing education and training     Universitatea Nationala de Muzica Bucuresti (University)
Str. Ştirbei Vodă. nr.33, Sector 1, 010102 Bucharest (Romania)
Level in national or international classification     ISCED 5
       
Dates     15/09/1990 - 01/07/1993
Principal subjects / occupational skills covered     General education and vocational education
Name and type of organisation providing education and training     Liceul de Arta "George Enescu" (Art College)
Str. Gheorghe Manu nr. 30, sector 1, 010447 Bucharest (Romania)
Level in national or international classification     ISCED 3
       
Dates     15/09/1985 - 01/07/1990
Title of qualification awarded     2nd Prize
Principal subjects / occupational skills covered     full-time compulsory education and vocational experience training
Name and type of organisation providing education and training     Liceul de Muzica "Dinu Lipatti" (High School)
Str. Principatele Unite nr. 63, sector 4, 040164 Bucharest (Romania)
Level in national or international classification     ISCED 2
       
Dates     15/09/1982 - 01/07/1985
Title of qualification awarded     2nd Prize
Principal subjects / occupational skills covered     Reading, writing and mathematics
Name and type of organisation providing education and training     Scoala Generala nr. 204 (Elementary School)
Str. Valea lui Mihai nr. 6, sector 6,, 061755 Bucharest (Romania)
Level in national or international classification     ISCED 1
       
Personal skills and competences      
Mother tongue(s)     Romanian
Other language(s)      
Self-assessment     Understanding Speaking W r i t i n g  
European level     Listening Reading Spoken interaction Spoken production    
English     C2 Proficient user C2 Proficient user C1 Proficient user C1 Proficient user C2 Proficient user  
French     B1 Independent user B1 Independent user A2 Basic User A2 Basic User B1 Independent user  
Japanese     A1 Basic User - - A1 Basic User A1 Basic User - -  
Italian     B1 Independent user B1 Independent user A1 Basic User A1 Basic User B1 Independent user  
Social skills and competences     - Responsibility, self-respect and self-reliance
- Experienced in communicating with clients, employees and partners
- Hard working, good fun, organized person
- Team player, expressing a fair-play, problem-solving attitude
- Goal-oriented work focused capacity
- Good abilities for synthetic and global views over concrete situations
- Good ability to establish and maintain good working relations with people of different national and cultural backgrounds
- Good ability to adapt to multicultural environments, gained through my work experience abroad
- Good ability to live in worldwide locations
Organisational skills and competences     - Leadership
- Good experience in project management and team co-ordination
- Deep understanding of the design process from initial concept to end product
Technical skills and competences     - Understanding of server-side technologies
- In-depth knowledge of design for onscreen use and design for the internet
- Excellent understanding of interface design and navigational devices
- In-depth knowledge of usability issues
- Highly developed colour skills and design knowledge
- In-depth knowledge of pre-press processes
Computer skills and competences     - Platforms: Macintosh (expert), Windows (expert), Linux (user/admin)
- Vectorial: CorelDRAW (PC) Adobe Illustrator CS5 (MAC), Inkscape (LIN)
- DTP: Adobe InDesign CS5 (MAC)
- Photo: Photoshop CS 5 (MAC)
- Motion: Kinemac (MAC), Adobe Premiere (MAC), MPEG Streamclip (MAC), QuickTime (MAC)
- Flash: SwishStudio Max (PC)
- Apple: Pages, Keynote, Numbers (MAC)
- Microsoft: Word, PowerPoint, Excel (PC)
- Coding Languages: HTML 4/5, XHTML 1.1, CSS 1/2/3
-Basic Knowledge: PHP, MySQL, JavaScript, jQuery, AJAX
- Content Management Systems / CMS: Wordpress, MODX
- Streaming Formats: Flash, QuickTime, Windows Media

Certifications / Titles (Flavorade SRL)
Brainbench Certified Computer / Networking Support Specialist
Microsoft Registered Partner, Seagate SPP, Intel
Artistic skills and competences     - cello performer
- music arranger
- composer
- teacher
Other skills and competences     - Hobby: cooking, photography, traveling, reading;
- Interested in: religion;
- Sport: Good competences of ski, swimming, karting, billiard, football, foot-tennis;
Driving licence(s)     B
Additional information     * 2010 -> present - Art Director / Expert - Inter Concordia Association - PE DRUMUL SUCCESULUI - E.U. Funded Project
* 2010 -> present - Art Director / Expert - Fondazione Giacomo Brodolini - ANIMA NOVA - E.U. Funded Project
* 2009 - Art Director / Expert - Fondazione Giacomo Brodolini - ECONOMIE SOCIALA - E.U. Funded Project
* 2009 - Founder, cellist - KLASIKVM Quartet
* 2008 - Golden Stag/Brasov - Music arranger for Damian Draghici & Balanescu Quartet performance
* 2008 - Art Director / Expert - Archidata Srl (Italy) - ESF ROMANIA Visual Identity / Branding / Brand Manual - POSDRU Technical Assistance - E.U. Funded Project
* 2007 - Vice-president and founder of PHILSON YOUNG CULTURAL ASSOCIATION
* 2006 - Branding Consultant / Graphic Desiger - Bucharest George Enescu Philharmony
* 2006 - Founder, Principal Cello - "Camerata Classica" Orchestra
* 2002 - American Design Awards - Gold Prize for EXPRESS RENT A CAR website design
* 1997 - Founder, cellist - MASQ Quartet
Annexes     Live Websites Portfolio within one year
of working timeframe (2009-2010)

http://interconcordia.ro
http://regentcasino.ro
http://enromholdings.com
http://economiesociala.org.ro
http://matthewmuckey.com
http://aidacarmensoanea.com
http://irinasarbu.ro
http://bogdandima.ro
http://cosmindima.ro
http://ionbogdanstefanescu.ro
http://enromholdings.com
Back to DUTULESCU.COM Homepage vertical line html preview win